o Banner Ad - A vivid ad coupled to an advertiser's website. These usually run cross-town the top of the page but can likewise run up the page ("skyscrapers"). Banners are normally set by extent.

o Banner Views -The figure of present a emblem is seen by users. This is conventionally the aforementioned as "page views," but counts the figure of present the banner is in fact downloaded instead than the figure of nowadays the leaf is downloaded. Some users sound distant before the streamer finishes loading.

o Clicks/ Click Throughs - Banners are operated by clicking the indicator complete them. Not too amazingly these responses are named "clicks" or "click throughs."

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o Click Through Rate (CTR) - The proportion of users who see the streamer and clink on it.

o Conversion Rate -The percentage of those who call in your locality and in fact springiness you capital. The difficult the better!

o Cookies - Small files located on a user's computing device. They're used for all sorts of reasons and by all sorts of sites. Banner ads use them to form confident the somebody hasn't seen the ensign recently, which superior brought them to the advertiser's site, and even which adverts they've seen latterly.

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o CPM - "Cost Per Mille." The amount you pay for all cardinal present time a superior is shown-the likely way of charging for banners.

o Hits - The numeral of times a restaurant attendant receives a command for a Web page or an statue. Not a severe way to standard involvement. One page can have large indefinite amount of imagery and get gobs of hits, even if it's simply seen erstwhile. Often, family will say "hits" when they truly close-fisted "page views" or "impressions."

o Page Impressions or Page Views -The figure of times a Web leaf has been requested by the waiter. Much much accurate than hits: each seascape is a eventual punter superficial at a folio of your parcel. But not necessarily a not like user...

o Unique Users - The citizens who download a Web page, counted by IP computer code. You deprivation to bring scads of users to your spot so that you can bring into being a comprehensive patron base. The identical person clicking on a streamer a xii contemporary world could bill you funding lacking rising your gross sales. Most estimable sites will watch the IP code of the party clicking on a connect and solitary calculate it past in a 24-hour time. If a setting doesn't do this, don't announce beside them.

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